Rich Gone Broke – watches with interchangeable straps (2017)

Archive (2017): Rich Gone Broke watches are not currently in our range. Prices and the range mentioned in this article refer to 2017.

EXPENSIVE LOOKS, AFFORDABLE PRICE
Rich Gone Broke is a piece of contemporary French culture on your wrist: pick it up, tie it on and enjoy the attention. A watch with interchangeable straps offers many ways to express yourself.

An innovative concept

Rich Gone Broke brought a fresh concept to everyday watches. RGB’s concept is simple and ingenious. Each watch comes with one strap: when buying, you choose your favourite watch model and strap combination. You can then expand your collection with countless straps to suit your mood, outfit or the season. An extra strap cost €7.50 at the time.
All watches and straps came in one size, making it easy to change the watch’s style. The collection then offered 255 combinations of contemporary styles and patterns.

Photo: collage of screenshots from blogs and social media

Estonia’s favourite singers and fashion and beauty bloggers welcomed RGB watches with high praise! 🙂

Getter Jaani and Liis Lemsalu were among the first RGB watch owners in Estonia to share their enjoyment on social media. Dozens of beauty and fashion blogs also shared first impressions, including Iluexpress, Helena Feofanov, Helerin Mölder, Blogicarmen, Elisabeth, Mariel Pähkel and others. Read more on your favourite blog.

Tie a knot
RGB straps have another innovative feature. Instead of a conventional fastening, they tie in a knot on the inside of the wrist. The textile straps make this possible, and RGB has used the idea skilfully. Tying a knot adds individuality and suggests a modern, open-minded, fashion-conscious wearer. The knot is a small but noticeable detail.

Unmistakably modern, distinctly traditional

RGB watches draw inspiration from iconic designs of different eras, reinterpreted in the brand’s contemporary style. The range includes minimalist modern designs, traditional options and digital watches inspired by recent history.

In 2017, RGB watches cost between €49 and €69.