The Daniel Wellington Classic Petite collection launch (2017)

Archive (2017): the Classic Petite collection was presented at Baselworld 2017. Daniel Wellington watches are not currently in our range.

‘A modern look and a design perfected down to the details: Classic Petite is a must-have for every modern woman’s wrist,’ said Daniel Wellington founder Filip Tysander when introducing the collection.

Classic Petite watches became the newest members of the Classic collection in 2017. ‘We are proud to show our Classic collection in a new light. The watch’s name speaks for itself in every way and shows that beauty truly lies in simplicity,’ said Tysander.

Classic Petite introduced the first mesh bracelets to Daniel Wellington’s range. They are elegant, light and also suit slimmer wrists. The bracelets came in two tones: rose gold and silver.

Daniel Wellington chose Kendall Jenner as the face of the collection. ‘We are delighted to work with Kendall on the launch of the new collection. She is an icon whose attitude inspired its design. Kendall is remarkable and inspiring, and her personality is a perfect match for Classic Petite,’ said Ola Melin, Daniel Wellington’s head of public relations.

The new Classic Petite collection was unveiled in March at the Baselworld 2017 watch fair in Switzerland.

The Käekellad.ee team also saw the new DW models at their March debut and was thoroughly impressed. The Classic Petite collection is beautifully finished and truly striking. A definite new star in the DW watch family.