Lorus watches – Seiko’s affordable brand
Lorus is a brand of the Japanese watch company Seiko. Lorus watches are designed for everyday wear and are affordably priced. In our shop, they cost around €40–300, with most priced below €200. The range includes classic men’s watches, sporty chronographs and women’s watches with smaller cases. In this article, we explain which Lorus suits whom and what to wear it with.
What kind of brand is Lorus?
Lorus entered the European market in 1982. Its watches are made and marketed by Seiko Watch Corporation, the same company that makes Seiko watches. Lorus complements Seiko’s other brands and focuses on well-designed watches that do not cost much.
The manufacturer divides Lorus watches into five groups: Classic, Dress, Sports, Women and Kids. Here, we look more closely at three: classic everyday watches, sportier models and women’s watches.
Classic Lorus for everyday wear
If you want a watch to wear every day for work and leisure, start with a classic model. A simple dial and medium size work with a blazer or a jumper. Lorus RRX91DX-9 measures 38 mm in diameter and fits a narrower wrist well. Lorus RH992DX-9 measures 41 mm and is a little more noticeable on the wrist.
The strap makes the biggest difference to a watch’s appearance. A metal bracelet looks smart and works with a suit or dress shirt. A leather strap feels warmer and more relaxed, pairing well with jeans and a blazer. If you already have a watch with a metal bracelet, choose a leather strap for your second one. You will then have an option for every occasion.
Sporty Lorus
A sportier Lorus has a larger case and more detail on the dial. Lorus RT301JX-9 is a 44 mm chronograph: small subdials appear on the dial, and the watch can be used as a stopwatch. This kind of watch suits jeans, a sweatshirt or a jacket, and also looks good on a broader wrist. The 42 mm Lorus RM383JX-9 is an option with a slightly smaller case.
For a large watch, also check its lug-to-lug length. If the case extends beyond the edges of your wrist, the watch is too large. For more help, see our guide to choosing watch size and strap length.
Lorus women’s watches
Women’s Lorus watches are smaller, usually 29–34 mm. A small watch suits a slim wrist and sits well alongside bracelets. Lorus RG261LX-9 (29 mm) and Lorus RJ243BX-9 (30 mm) are discreet and suitable for the office or an evening out. If you want your watch to stand out more, choose Lorus RG281MX-9 (32 mm) or Lorus RH810CX-9 (34 mm).
Match the watch’s tone to your jewellery. A gold-tone watch suits gold jewellery; steel suits silver. If you mix jewellery tones, a silver-tone or two-tone watch is the easiest choice.
Who is Lorus for?
| For whom | What to look for | Example |
|---|---|---|
| First proper watch | classic, 38–41 mm | RRX91DX-9, RH992DX-9 |
| A second watch for variety | a different strap or style from your first watch | RT301JX-9 |
| Broader wrist, sporty style | 42–44 mm | RM383JX-9, RT301JX-9 |
| A gift for a woman | 29–34 mm, colour matched to jewellery | RG281MX-9, RJ243BX-9 |
Lorus is also a good choice if you see a watch as an accessory to change according to your clothes and the occasion. Its affordable price makes owning several different watches possible. If you are wondering how many watches you actually need, read the article how many watches a man should own.
How to choose a Lorus watch
- Size. Measure your wrist circumference and check that the strap is the right length. The case diameter indicates how large the watch will look on your wrist.
- Strap. A metal bracelet looks smarter; a leather strap is more relaxed. Think about what you will wear the watch with most often.
- Dial colour. Black and blue go with almost everything. White and silver look lighter and more summery.
- Movement. Most Lorus watches are quartz watches. The range also includes solar-powered models, such as Lorus RX377AX, which does not require regular battery changes.
Keeping your watch looking good for longer
Even an affordable watch can last a long time with a little care.
- Wipe the metal bracelet and case occasionally with a soft cloth. This prevents dirt from building up between the links.
- Leather straps do not like water. If yours gets wet, let it dry at room temperature, not on a radiator.
- Do not put your watch next to keys in a bag or pocket. This helps keep the crystal and case free from scratches.
We are an authorised Lorus retailer, and all watches come with a 2-year warranty. Your order can be delivered to a parcel locker (SmartPost, Omniva, DPD), with free delivery on orders of €50 or more. If the watch does not suit you on the wrist, you have 14 days to return it. Browse all Lorus watches.