The updated Aegaon Tabula Rasa (archive)

Archive: Aegaon watches are not currently in our range. This article is brand news from the time.

Aegaon’s most popular watch model, Tabula Rasa, returned to sale in July. The fourth series’ most notable update was a date display on all existing and yet-to-be-released quartz models.

At the time, the Estonian watch brand planned to launch four new Tabula Rasa models during the same month; the first had already been unveiled and was available from Käekellad.ee. It was another bold design experiment, using an unconventional black-and-yellow combination on the dial. The prototype had been completed the previous year and given by AEGAON designer Janno Rood to Ott Tänak’s former co-driver Raigo Mõlder, who had chosen his family over a major career opportunity. The gesture shows AEGAON putting its human-centred brand message into practice: encouraging commitment and making time for what matters most in life.

AEGAON is an Estonian watch brand founded in 2012, whose unconventional watches had reached at least 19 countries according to figures at the time.