Q&Q watches – Citizen’s affordable Japanese brand

Q&Q is a Japanese watch brand backed by Citizen. Q&Q watches are simple, inexpensive everyday watches, priced at around €20–150 in our shop. The range includes classic analogue watches, large digital watches, smaller women’s watches and colourful solar-powered SmileSolar models. Below, we explain what Q&Q means and which model suits whom.

What does Q&Q mean?

Q&Q began exporting mechanical watches in 1976. The name stands for Quality and Quantity: good watches produced in large numbers and accessible to many people. The brand aims to offer affordable, good-quality Japanese watches, sold in over 120 countries.

Q&Q’s official website belongs to Citizen Watch Co., and Citizen also launched the Q&Q SmileSolar range. Despite the low price, the watch comes from a major Japanese watchmaker.

A simple men’s watch for every day

Q&Q is a good choice when you simply want a watch that tells the time and looks smart. You do not have to be as protective of it as an expensive watch. You can confidently take it hiking, to the country or travelling.

Q&Q Q978J100Y measures 40 mm, a suitable size for most men’s wrists. Q&Q VS44J003Y measures 43 mm and looks bolder on the wrist. Both work with jeans, a hoodie or work clothes. If you wear a watch with a dress shirt, choose a smaller case and darker dial.

Digital Q&Q

If you like seeing the time immediately in digits, consider digital watches. Q&Q M051J004Y is a large 47 mm digital watch with a sporty, slightly retro look. It suits exercise, outdoor activities and casual clothes. A large digital watch does not pair well with a suit; choose an analogue watch for that occasion.

If you are unsure whether to choose hands or digits, read our article analogue watches and digital watches.

Women’s and smaller Q&Q watches

Q&Q offers smaller-case watches for women. Q&Q C37A-016PY measures 30 mm and suits a slim wrist. Q&Q QC09J414Y measures 36 mm. This size is easy to read and more noticeable on the wrist, making it suitable if you prefer a bolder look.

A small-case Q&Q, such as the 32 mm Q&Q V23A-017VY, also suits a teenager or a child already used to wearing a watch. If you are choosing a watch for the first time, read our guide a child’s first wristwatch.

SmileSolar – a colourful, light-powered watch

SmileSolar is a Q&Q range launched by Citizen in 2013. These are colourful, simple watches that charge from light, so regular battery changes are not needed. A share of SmileSolar watch sales is donated to TABLE FOR TWO, which funds school meals for children in Africa and Asia.

SmileSolar suits people who enjoy bright colours and makes a good gift for a young person. View Q&Q SmileSolar watches.

Who is Q&Q for?

• As a first watch for a child or teenager, if you do not want to buy an expensive watch straight away.
• As a spare watch for exercise, hiking or travel, when you want a good watch you can take without worrying.
• For school and university studentswho want a simple watch that does not cost much.
• As a small giftwhen the budget is under €50. Find more ideas in the article a watch as a Christmas gift.

How to choose a Q&Q watch

Choosing an inexpensive watch need not take much thought, but a few things are worth checking before buying.

• Size. For men, 38–43 mm usually works well; for women, 30–36 mm. A very large watch looks bulky on a narrow wrist, while a very small one gets lost on a broad wrist.
• Hands or digits. An analogue watch is more versatile and also works with smarter clothes. A digital watch is sportier and better suited to casual wear.
• Strap. Plastic and silicone straps are light and handle sweat well. A metal bracelet looks smarter, but often needs shortening.
• Colour. Black and silver go with everything. For a child’s watch or a watch for exercise, feel free to choose a brighter colour.

If buying a gift without knowing the recipient’s wrist size, choose a medium-sized watch with an adjustable strap. This makes it more likely to fit straight away.

We are an authorised Q&Q retailer, and all watches come with a 2-year warranty. Your order can be delivered to a parcel locker (SmartPost, Omniva, DPD), with free delivery on orders of €50 or more and arrival within 5 working days. Browse all Q&Q watches.