Valentine’s Day: how to choose a watch as a gift

This romantic occasion reached Estonia in the late 1980s. Valentine’s Day, also celebrated as Friendship Day, is about remembering the people we love, and gift-giving is a widespread tradition.

Help a loved one be in the right place at the right time by giving them a watch. Especially as a watch is now a fashionable accessory and there is a wide range to choose from.

How do you choose a watch for a loved one or partner?
Start by considering whether it should be for everyday wear or special occasions. Is appearance or practical use more important? Strap options include leather, stainless steel, silicone and fabric. Base these choices on the wearer’s lifestyle. For an active wearer, check that the water resistance is suitable and consider a silicone strap. For a dress watch, a classic model with a metal bracelet and perhaps a gold-tone case would be appropriate.
Leather-strap watches suit everyday wear and more formal clothing alike. Leather does not like water, however, so a metal bracelet or silicone strap suits an active wearer better.
The dial can also reflect personal taste: time may be marked with Arabic or Roman numerals, or the watch may have a minimalist dial with no markers at all. The range also includes watches with additional functions such as a 24-hour display, countdown timer and date. Multifunction chronograph watches are luxurious and highly practical.
For a woman, consider whether she prefers gold or silver jewellery and choose the case colour accordingly.

Let the wearer’s wardrobe guide colour choices. Silver, gold and black are classic tones, while blue and brown shades and retro watches are also popular.
Consider the wearer’s lifestyle when choosing, and do not forget their personality. A watch is an accessory that says a great deal about its wearer. How do you see your partner or good friend?
If you have trouble choosing, do ask us for advice. For help choosing the right size, see the guide how to choose watch size and strap length. We discuss choosing a gift in more detail in the article Valentine’s Day gifts for him and her.